The average website conversion rate in India is between 1% and 3% — meaning 97 out of every 100 visitors leave without taking any action. For eCommerce, average cart abandonment in India exceeds 75%. Most businesses respond to low conversions by spending more on ads — but if your landing page converts at 1%, doubling your ad budget doubles your cost without improving your return. CRO (Conversion Rate Optimisation) addresses the root cause: why are visitors not converting, and what specific changes will fix it? At Chulbul Design, we combine behavioural analytics (heatmaps, session recordings, form analytics), user research and systematic A/B testing to identify and remove the friction points that are costing you leads and sales.
Heatmaps, Session Recordings & Funnel Analysis — Data Before Assumptions
CRO starts with understanding why visitors are not converting — not guessing. We install Hotjar or Microsoft Clarity on your website to collect heatmaps (where users click, scroll and hover), session recordings (real video of user journeys through your site), form analytics (which form field causes abandonment), and funnel drop-off data (at which step in the checkout or lead form users leave). After analysing at least 500 sessions, patterns emerge: the hero CTA is below the fold on mobile, users scroll past the enquiry form without noticing it, the form has 8 required fields when 3 would suffice, or the product page lacks a size chart that stops the purchase decision. These insights drive our A/B testing hypotheses — so we test changes we have evidence will work, not random redesigns.
<br><em>A Delhi eCommerce brand: form analytics revealed 68% of users abandoned at the phone number field. Making phone optional increased form completions by 47%.</em>
- Hotjar / Clarity heatmaps and session recordings
- Form analytics — field-level abandonment tracking
- Google Analytics 4 funnel exploration reports
- Mobile vs desktop behaviour comparison
- Exit intent pattern analysis
Landing Page & Lead Form Optimisation
For service businesses using Google Ads or Meta Ads, the landing page is where most conversion losses happen — not in the ad. A landing page that converts at 2% vs one that converts at 6% means the same ad budget delivers 3x more leads. We optimise landing pages using the LIFT model: relevance (does the headline match the ad and the visitor's intent?), clarity (is the value proposition immediately obvious?), urgency (is there a reason to act now?), anxiety (are there trust signals that reduce risk?), and distraction (are there elements taking focus away from the CTA?). We test headline variations, hero image choices, CTA copy, form length, trust signals and above-the-fold layout — running tests with statistical significance before declaring a winner.
- Headline and hero section A/B testing
- CTA copy, colour and placement testing
- Form length reduction and field optimisation
- Trust signal placement — testimonials, certifications, stats
- Mobile-first layout optimisation
eCommerce Checkout Optimisation — Reduce Cart Abandonment
Cart abandonment in India is high because Indian shoppers face specific friction points that international CRO literature does not address: mandatory account creation before checkout, limited UPI payment options, unclear COD availability, slow OTP verification, unexpected shipping charges revealed late in checkout, and non-intuitive pincode serviceability checks. We audit your full checkout flow on real Indian devices and networks, identify the highest drop-off steps, and implement fixes: guest checkout, UPI-first payment display, early shipping cost disclosure, pre-filled address from pincode, a progress indicator and cart abandonment email/WhatsApp recovery sequences.
- Guest checkout — no forced account creation
- UPI-first payment display for Indian buyers
- Shipping cost transparency — shown before checkout
- Cart abandonment WhatsApp + email recovery
- Checkout progress indicator and mobile usability fixes
2–3x
Avg. Conversion Lift
47%
Best Form Improvement
Data-first
No Guesswork
10+
Years Experience
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